Q3 institutions

My original institution choice was IPC,because they produce more country magazines and less rocky themed magazines, so because my magazine is a country and western, I thought this institute would suit my magazine the best and would most likely publish my magazine. IPC are a magazine company that produces magazines for a mixed age group, so mine would have suited them in that aspect because my magazine is a modern magazine for a teenage TA. This is a magazine called NME who is produced by IPC. This magazine features 'Paramore' who is a modern music artist, this suggests that this specific magazine is targeted at teenagers/young adults, so my magazine would sit their company.

Another magazine institution
that I looked at was Bauer media. At first I thought that this magazine company only produced rock themed magazines, however after all my research I have found out they produce modern magazines like Q who use modern artists on their front cover. I analysed Q magazine a lot in my magazine research and found out they target a mixed aged audience, because I have seen modern and older artists feature on their front cover. Also I feel that they focus on the theme of rock and pop because the artists on the front cover are usually rock artists or pop artists, or even sometimes pop artists dressed like rock artists. I feel that my magazine would suit this company because they produce magazines for a modern audience and they produce all types of magazines with different genres, but after looking into the magazine types that they produce I found out there is a lack of country magazines, so my magazine would work because it is modern and will attract a new audience of country magazine readers to their company.

Another institution that I analysed was 'Hand media' because they produced Maverick magazine, which is a modern country/rock magazine. I used some ideas from Maverick magazine in my magazine because I felt that this related well to a modern audience and made the magazine look intriguing to the reader. This company is not as big as the likes of Bauer but is still a good company because they produce modern country magazines which my magazine is. As you can tell this magazine uses a modern well known artist on their front cover, which attracts a larger audience. I might not use this institution because they already have a modern country magazine so they might not want to take on mine.


Overall I will use Bauer Media because their company has a lack of country magazines so I feel that they would want to take on my magazine so they can attract interest from a larger audience which will enhance their reputation further. This is a modern magazine company which can relate to my magazine and because they are such a big company, this will advertise my magazine more to people so they will want to buy it.

My magazine would go between 'What Bike?' and 'Your Horse' because my magazine starts with 'YE' and as it runs down in alphabetical order it would fit in here. There is a gap in the market for Bauer as they have very little 'Country and Western' magazines, so this tells me that my magazine will be successful as Bauer would want to attract a larger TA. However it might not be as successful as my magazine would be placed near the bottom of the page so it would not stand out to the reader unless they went to the bottom of the page.


Bauer not only distribute magazine companies, they also produce 'Radio, Digital and TV' stations so my magazine would be avertised by each of these. This would be successful as it would make my magazine gain popularity with a larger TA and can be published by different types of media. Cross media convergence is also created here: Bauer use TV to advertise their brands so my magazine could be shown between TV programs so more people would notice it. My magazine would work in cohesion with Bauer as I have included social media links in my magazine and have included iTunes links for country music on my front cover.

The TA of Bauer really suits my magazine as they produce magazines for a Millenials audience. This proves that my magazine will be successful with Bauer as my TA is inside their TA boundaries. Furthermore for their image to represent the Millenials, they use young, vibrant people, which works well to show the TA of their idustry.

"Brand media packs" are provided by Bauer, this shows us again that they are trying to interact and engage a modern day audience as they are using social media to advertise their brands which would appeal to a younger audience. Upon reflection I am happy that I included downloads in my magazine as this makes my magazine more suitable for a modern audience and can link to the TA of Bauer. This image tells us that Bauer have many different brands as they need a search bar at the top so it is easier for viewers to find the brand they are looking for.